MAMBA NOTABLE EVENTS IN 2017

CSR INITIATIVE: DONATION OF REFLECTIVE JACKET (February 2017)

About the Initiative:

The FRSC (Federal Road Safety Corps) Rs2.18 Ikeja Unit Command put in a request to Mamba Drinks Ltd. for corporate support to enable it discharge its duties more effectively. Amongst the items requested by the FRSC was the unique opportunity for co-branding (FRSC logo and Mamba Energy Drink logo) via donation of 50 units of well-branded raincoats and 50 units of reflective jackets.

Brand Benefits of Donating Raincoats & Reflective Jackets to FRSC:

  • Increased opportunity to collaborate with FRSC and other government agencies on major campaigns or programmes to promote health, fitness, road safety, and other related issues in the transport sector thus improving the image of our brand amongst upwardly mobile Nigerians in Lagos.
  • Increased safety and visibility and of officers to commuters, motorists and passersby, across major locations on Lagos Mainland and its environs. This would be achieved, effortlessly, whenever these officers wear the merchandise.
  • Increased goodwill for our brand amongst government agencies and their personnel
  • Systematic positioning of Mamba Energy Drink as a socially responsible brand that cares about the safety of human lives. This will significantly boost Mamba’s brand equity.

SPONSORED EVENT: BEZ LIVE CONCERT (December 2017)

About the Event:

Event type: Open-Air Music concert held at Muri Okunola Park Lagos

Concert host: Bez Idakula (Muscician)

Event Date: 24th December, 2017

In the season of giving, sharing, laughter and fun, Mamba drinks (makers of Mamba Energy Drink) has identified with and supported Bez Live for 2 years consecutively because of the synchronicity in what both brands represent.

Bez currently rules the soul pop music scene in Nigeria and is actively taking this crossover sound to the rest of Africa and the world with dedication and commitment to giving uncompromised quality, originality, creativity, fun, and most importantly an African flavor which spews naturally from his Music.

The unique cross generational fan base and following can be largely attributed to these qualities the brand represents and hopes to continue sharing with energy drink consumers in Nigeria and across Africa.

WHAT WE DID:

  • Over 600 music lovers had a taste of Mamba Energy Drink
  • Free welcome drinks
  • Free gifts and souvenirs were given to guests for their loyalty and support
  • Free tickets were given online to loyal Mamba fans across various social media platforms
  • Laughter and fun with our friendly mascots called – BOB.

INDUSTRY EVENT: INTL. DRINKS FESTIVAL (December 2017)

About the Event: First international drinks festival in Nigeria

Event type: Open-Air Music concert held at Muri Okunola Park Lagos

Concert host: Balmoral Group

Event Date: December 1st – 3rd 2017

Mamba energy drink was a proud key exhibitor at the first International drinks festival in Nigeria which took place at the Federal Palace Hotel, Victoria Island, Lagos.
It was an exhibition of various drinks brands, master classes with various drink professionals, various summits which gave the attendees opportunities to ask questions and interact with drinks experts.

It was a great opportunity for us at Mamba Energy Drink to connect and interact with drink lovers, fun seekers, etc., which is what Mamba Energy Drink is all about.

What we did:

  • Free product samples to over 600 visitors and exhibitors
  • Online and offline competitions for instant prizes
  • Free branded souvenirs with every purchase
  • Educate visitors about the benefits and use of energy drinks like Mamba Energy Drink

BOB’s the word…

Of course, no event is complete without Bob our dancing Mascot who livened the atmosphere for guest and exhibitors with his dance moves, selfie’s, and experiencing the fine and fragrant taste you can only get by drinking mamba energy drink.